Sale Journal Campaigns


Equinox Campaign

Our latest campaign reflects the synthesis of sophistication, aspirations, and an earthly sense of pragmatism we know the Amelius woman values. Frankie wears the Fantom Knit Jacket and Saddler Legging Frankie wears the Pinto Knit Shrug Top and Pants Our soft tailored blazer with contemporary portions creates a modern approach to...

Autumn Winter ‘22 Capsule - Pastoral Paradise

For our Autumn Winter 22’ Capsule Collection ‘Pastoral Paradise’, we were lucky enough to shoot in Repentance Creek, around the corner from Minyon Falls, where the paddocks are lush and animals graze lazily.

Equinox in the Making

As we move towards a more mindful production approach in Winter 2022, Amelius welcomes you behind the scenes of our design process. A rich palette is inspired by the steel blue sky as the stark Australian winter sun browns green foliage into dry, umbrous tones of Chocolate, Khaki, Indigo, Rust...


As a family-run business by a mother-daughter trio, one of our primary goals is to design clothing that empowers the incredibly strong women in our lives with style and ease.

Autumn '22 - Behind The Scenes

Our Folklore campaign was shot at Rosebank Farm, a dairy property established in 1895 and chosen for its character and charm of a bygone era. We hope this collection serves as a reminder for creating time and space for the imagination to flourish; just one of the principles of slow living...

Folklore Campaign

Kieta wears the Bohemia Exclusive Print Our timeless Essentials range offers easy basics to be collected as your new capsule wardrobe Kieta wears the Anchor Linen Blazer and Pants Peruse our offering of sumptuous garments in luxurious heavyweight fabrics Kieta wears the Julius Dress Kieta wears the Mallee story Kieta...

In Conversation With Tahlia Aubusson

Our High Summer muse Tahlia Aubusson is a mother, content creator and self-taught photographer based in the Northern Rivers. Known for her honest writing and sense of humour, she shares the ups and downs of motherhood with a community she has nurtured and grown over the years.

In Conversation with Traci Sheppard

Phoenix and the Ocean aka Traci Sheppard is an influencer who shares her life raising two boys in the Gold Coast. Let's explore Traci's lifestyle, interests, and tips on raising two young boys.

'Soleil' SS21 Campaign - Part 1

Shot at Gooriwal (La Perouse) on a stunning day with unique rock formations as our backdrop, our Soleil Campaign reflects a timeless appreciation of the land we work on, inspired by a uniquely Australian palette.